SUBSTANSI DAN FORMAT EDUTAINMENT MUSIC VIDEO SEBAGAI STRATEGI KOMUNIKASI PENCEGAHAN COVID-19 DI MASYARAKAT

  • Dea Allan Karunia Sakti Mahasiswa Pascasarjana Fakultas Kesehatan Masyarakat Universitas Indonesia
  • Devi Selvianita
  • Nisaatul Maharanita
  • Riri Amanda Pratiwi
  • Yudith Rachmadiah
  • Hadi Pratomo

Abstract

Strategi komunikasi kesehatan dibutuhkan untuk membentuk perilaku mencegah COVID-19 di masyrakat. Tujuan penelitian ini adalah menelaah dan memberikan rekomendasi edutainment music video pencegahan COVID-19. Jenis penelitian ini adalah riset kualitatif dengan analisis tematik. Video musik sabyan gambus dan roma irama bertemakan COVID-19 menjadi trending dan viral melalui platform Youtube. Pesan agama yang dipadukan dengan kesehatan dapat digunakan pada topik produk edutainment music video pencegahan COVID-19. Penggunaan musisi yang sudah dikenal masyarakat, genre musik pop, durasi tidak lebih dari 3 menit, serta video dan lirik yang menampilkan dan mengandung unsur pencegahan COVID-19 dapat menjadi rekomendasi substansi dan format produk edutainment music video bertemakan pencegahan COVID-19.

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Published
2020-07-09
How to Cite
SAKTI, Dea Allan Karunia et al. SUBSTANSI DAN FORMAT EDUTAINMENT MUSIC VIDEO SEBAGAI STRATEGI KOMUNIKASI PENCEGAHAN COVID-19 DI MASYARAKAT. Jurnal Informasi Kesehatan Indonesia (JIKI), [S.l.], v. 6, n. 1, p. 101-111, july 2020. ISSN 2615-5516. Available at: <https://ojs.poltekkes-malang.ac.id/index.php/JIKI/article/view/1549>. Date accessed: 02 mar. 2024. doi: https://doi.org/10.31290/jiki.v6i1.1549.